Italian adore, create and maintain beauty as a symbol of their culture and way of life..
Urban Beauty has its own fashions trends and landmarks all over Italy.. There is no place, whatsoever, without a sense of Beauty.. Italian invest in there beauty, not necessary capital costs, but harmony and patience to grow it in a magnificent way and attract all attention..
Yes, it become a Physical beauty, that not only turns the dead bricks and woods into living assets of the civilization.. but also turn the living contents of people, plants and organisms into contributions to the ultimate beauty..